Awards Season Wrap Up – Oscar Green from Carpet to Couture

My eco-fab friend + amazing marketing and publicity guru, Heidi Pettit of VIE PR in San Francisco, kindly roped me in to ABC 7 Live’s coverage of everything Oscar. Like the eco-fashion segment with Karen Caldwell, we also filmed my segment at the Green + Vine Penthouse unit at the Residences at W Hollywood designed by my friend Nicole Landers.

Whether you’re copping a squat on your couch to enjoy the Awards season or you have a coveted ticket to check it all out in person, we all have an immense fascination for the fabulousness and the fashionable that the season is sure to deliver.  I have personally been inspired by those eco-chic celebs who have used this exciting time and their extended voice to showcase and show-off designers who are creating eco-couture. Since 2009, Livia Firth’s Green Carpet Challenge  (and subsequent blog on eco-age and for has been like an Awards season episode of (an eco-chic) Sex & the City with Livia and her cohort Lucy Siegle taking their readers through the A-list experience at red carpet events, as told through the green gowns they’ve donned + helped design/source for others. I absolutely loved Livia’s Gary Harvey recycled/repurposed/upcycled confection at the 2011 Oscars but this year’s Valentino creation which included recycled PET fabric along with the Valentino’s house silk for the beautiful sheer sleeves of the gown, was a show-stopper! I’m pretty sure Livia’s experience working with Valentino on her gown would make even Carrie Bradshaw jealous! I’m also not sure who was more excited about Oscar winner Meryl Streep’s gold Lanvin gown, a first ever custom made eco-gown by the design house – Meryl or Livia. The gown is gold, full-length and made from Eco Certified Fabric sourced with help from the Green Carpet Challenge who also helped outfit Academy Awards Supporting Actor nominee Kenneth Branagh (My Week With Marilyn) in an Ermenegildo Zegna navy Made-to-Measure tuxedo created with eco-friendly Merino wool and Academy Awards Leading Actor nominee Demian Bichir (A Better Life), also in Ermenegildo Zegna. As the main awards season comes to a close, I’m taking my notes from Livia’s red carpet hits and going to do my best to incorporate more sustainable style into my off-carpet moments.

In my segment that aired in San Francisco this week, I also had the honor of sharing with viewers how the Academy has taken Oscar even greener, after five years of collaborating with the NRDC (National Resources Defense Council) to initiate eco efforts throughout the production and telecast. My new pal at NRDC Allen Hershkowitz, who has also consulted with the Grammy’s and for the NBA All-Star game, gave me the rundown of the major green points of this year’s Oscars. From a red carpet that’s entirely green (made from recycled PET bottles), to organic + locally sourced food from the legendary Wolfgang Puck (in his 18th year as the Governor’s Ball culinary maestro) and even lights/camera/action powered by innovative fuel cell technology that has taken the Oscars from pollution-filled diesel generators to zero emission devices, the Oscars has become its’ own  award-winning act. I look forward to seeing what the 2013 Awards season will bring!

To check out my segment from ABC 7 LIVE with host Lizzie Bermudez, click on the pic below…

Even Hollywood is Going Green


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